Ok I know what I want… how do I get there though?
I am all excited about amazing packaging, cute logos, funky looking displays and locations for product shots. Am I missing anything?
Oh yeah, WHAT AM I GOING TO SELL? It is the kind of important first step.
In the past I have through that it has to be something new and unique. My husband is fond of the saying “see a need, fill a need”. So am I, but everything I see has already been filled (maybe if I hadn’t waited so long!). So now I am starting to see that the product its self doesn’t have to be, it just has to have my own unique ‘me’ in it. Some different twist, or design that makes it stand out from the rest. What do you think? Are there some products that will always be in demand?
My fear is that there is so much of the same out there that what will I bring that is different? Will anyone want mine? Am I condemning myself before I even begin? Am I in for a marketing nightmare? What if I step on someone’s toes, causing legally troubles? What about product safety and liabilities?…………. Am I making excuses?
“Don’t think. Thinking is the enemy of creativity. It’s self-conscious, and anything self-conscious is lousy. You can’t try to do things. You simply must do things.” Ray Bradbury